Paul Zuelke is president and founder of Zuelke & Associates, Inc. Mr. Zuelke's extensive ten year professional background in lending and corporate finance, combined with 20+ years of consulting experience with over 700 client practices located throughout the United States, Canada, and Australia, position him as the leading authority in using effective credit granting and credit management to build a quality health care practice.

Mr. Zuelke is the author of Penwell Publishing's "Best Selling" book "Cash or Credit?, A Nuts and Bolts Guide to Effective Credit Management". He has also authored many articles, and lectures extensively at local, state and national meetings throughout the country.

Cheri Snippen has been a consultant with Zuelke Associates, Inc., since 1989. Ms. Snippen's 15 years of experience in the dental profession, combined with her 13 years as a consultant, working with hundreds of client practices throughout the country, establish her as an expert in using effective credit management to build a quality health care practice. Her expertise in using verbal skills for effective patient communication provides her audience with innovative ways to implement the techniques she teaches.

Cheri has a unique ability to identify and resolve virtually any credit management, administrative policy or communications problem that may be preventing a practice from enjoying the result they desire.